Earlier this year TravelPulse parsed research from San Francisco-based luggage storage company “Bounce” to come up with an interesting take on the most googled cities for travel. In case you are wondering, Bounce enables consumers to book short-term luggage storage and package retrieval at local businesses throughout the world. It’s like Uber for luggage/parcel storage, complete with an app and easy lock/unlock access. While their core business may not seem entirely germane to travel data (like google searches) they have a research division and are in a unique position to provide granular insight into the travel space.
For their part, TravelPulse is a highly respected publisher of travel industry news, including in-depth editorial and key supplier and destination information that helps travel agents stay on top of their game. So we like the combined effort behind this research and the way in which it is featured.
So what is the most googled travel destination?
Note: While the data collected by Bounce was compiled earlier this year, we don’t think much has likely changed since then and thus is still worthy of your attention.
So what does the data reveal? It should not come as a huge surprise…Miami is the most popular destination for travelers! At least from one metric.
According to the research from Bounce, “Miami is the most popular city in the world when it comes to travel, ranking first for Google searches related to flights, hotels and vacations in as many as eight countries across the globe.”
While we like the angle Bounce has taken here—ranking popularity based on the number of countries who searched for this destination the most—it is a bit specialized and does not give the total, aggregate number of searches. When it comes to overall searches, regardless of where these people reside, “Las Vegas is easily the most popular city destination with 9,688,600 searches worldwide for flights, hotels and vacations” over the past year.
Interesting facts and findings:
- Based on Bounce’s criteria for the most searched cities by specific countries, Miami finished 1st, Dubai 2nd, London and New York tied for 3rd place, while Las Vegas finished 5th.
- The data that Bounce collected is not just Google searches on cities. It is specific to “airfare, hotels and vacations,” thus directly tied to travel to these cities and not just general information.
- Dubai won the people of Poland, Romania, Ukraine, and Ireland in terms of most searches
- London was the most popular search for people from Greece, Sweden and Iceland
- New York won the people of France, Italy, Brazil, and the Dominican Republic
Our take away
It shouldn’t surprise anyone who travels frequently that Las Vegas and Miami received the most searches on google as both cities are uber popular right now and very popular for both vacationers and business travelers alike. Covid clearly slowed down the corporate outings in Las Vegas but that traffic is coming back in droves. And with a slew of new hotel casinos including the mega resort, “Resorts World”— the first integrated resort to be built on the Las Vegas Strip in over a decade—there are more options than ever for travelers to Sin City.
Meanwhile, Miami remains a favorite hot spot for both Americans and International travelers for obvious reasons. Beautiful beaches, great hotels and restaurants, a diverse international culture and great weather during the winter months—when most of the US is freezing—are just a few of the allures.
Our coverage of Miami and Las Vegas