Have you ever stayed at an impressive resort that, while teeming with the promise of pristine pools and soothing hot tubs, seems to be a bit lacking in any actual partakers? The offerings, sure, are plentiful, but the sauna and steam room in their world-class spa? Empty. This may sound problematic for their business, but in the efficiency-driven, “as-a-Service” economy we live in today, it also presents a smart opportunity for mutually beneficial partnership. Enter ResortPass, a service poised to connect locals and day trippers seeking relaxation with access to a partnering property’s all too available amenities.

Some might say the company has taken a page out of the Airbnb book by leveraging the under-utilized assets at resorts and selling them as an experience, for a fee. Well, the model is certainly working out for both parties. Launched in 2016—with Gwyneth Paltrow, Jessica Alba and “The Point’s Guy,” Brian Kelly, as early investors—ResortPass is starting to hit their stride this year. Not only have they grown their network significantly, but they also closed a $26 million “B” round this past November. They now partner with over 900 hotels and resorts around the world, all allowing users to enjoy luxury experiences on a day pass basis.

The price, you might be musing, is surely where the catch lies. Not necessarily, as it is more so reflective of the level of service and amenities offered, as well as the brand. The Four Seasons, for example, will likely cost you more than a Hilton. The range might be from $25-100 per day for a standard pass—more for daybeds and cabanas. The cost for children is less, if not free, depending on age.

It’s early days yet and hard to forecast the level of overall demand there will be for ResortPass, but I do have one prediction. The “stickiness” of this service will ultimately reside more with travelers than locals. According to Michael Wolf, CEO of ResortPass, the early data disagrees. So far, the majority of ResortPass’s users are locals who want to experience the amenities of hotels in their own or nearby cities. A staycation, or even “day”cation, as they say.

“Our local users never had the opportunity to access the hospitality industry locally,” says Wolf. “They thought they had to get on a plane to enjoy those sorts of amenities.”

To be fair, ResortPass does acknowledge all types of users, from locals to cruise ship passengers alike, and I’m sure they are targeting all sorts of people in various situations where the service would be compelling. Whether the local demographic remains their top revenue source is anyone’s guess, but I would wager that the true value of this service lies with a certain type of traveler staying at a certain type of place.

For example, guests staying at a boutique hotel—one that offers a terrific experience but without resort-level amenities—would seem to be likely customers. Vacationers staying with friends are another plausible group to appeal to, as they might still want a bit of pampering and that vacation vibe while they’re out of town. And then there is their ultimate customer, the ones where the value of ResortPass truly becomes apparent—and for me, it’s full circle back to Airbnb and its guests.

I love Airbnb. I don’t know anyone who doesn’t appreciate the service. They created a whole new segment of lodging at price-points that are generally more attractive than hotels, especially if you require multiple bedrooms. What Airbnb sorely lacks, however, is amenities. Sure, you can get a great pad with a pool, large kitchen and epic view of the ocean or mountains, but you cannot get the kind of facilities and social intangibles that luxury hotels and resorts offer. There is no way to spell a bustling hotel lobby, or expansive pools surrounded by chaises and cabanas, with dining and cocktail service at your fingertips.

And therein lies the true value of ResortPass. The best products and services are the ones that fill a void. It’s fine to build a better mouse trap and plenty of companies have made a living doing this. Even the most innovative companies in the world owe a lot of their success to products and services that already existed which they simply improved upon. Apple didn’t invent the smart phone; they just made it better. A lot better. But filling a void is the ultimate goal for most entrepreneurs. See Uber, Venmo and yes, Airbnb.

I think Airbnb would be wise to partner with—or dare I say, even purchase—ResortPass. It may start out as just an incremental supplement to their service, as it’s only useful if there is a qualifying resort nearby. Nonetheless, it would be a natural fit that could yield larger, more impactful results in the future. The Batman and Robin of travel disruptors, if you will.

ResortPass gets the GLR stamp of approval as a rising star in the resort space. Mark my words, they’re going places—and not just for the day.

As we dip our toes back into travel after a year of social distancing, it may feel hard to decide where to go and what to do first. Does a beach vacation sound most appealing or would you prefer an urban getaway focused on shopping, dining, and culture? Perhaps an escape to the country and days of waking to birdsong, dining on farm fresh meals, and exploring small towns is the trip you are dreaming of.

Mexico’s Yucatan Peninsula makes the process of picking a destination easier, as you can choose from all three of these holiday options in one place. It also offers the convenience of flying into and out of Cancun, with flights from more than a dozen American hubs. After you land, you just have to decide whether to drive south, to the beaches along the Riviera Maya; west, to the lively and charming capital of the state of Yucatan, Mérida; or into the countryside, for a stay at a sprawling hacienda reborn as a luxury hotel.

Escape to the Seashore

With its dramatic Maya ruins sitting atop a bluff overlooking the Caribbean and its small resorts strung along the sea, it’s not surprising that Tulum has become a favorite of those travelers looking for beach time in the winter but who aren’t interested in the mega-resorts of Cancun.

The plus of Tulum’s emergence as a destination has been the opening of new hotels and restaurants that have transformed what was once a sleepy backpacker destination into a decidedly stylish one.

Getting There: From Cancun it’s a straight shot south on a well-maintained highway. If you are driving, expect the journey to take between 90 minutes to two hours. There are also buses and shuttles, though renting a vehicle will give you the freedom to explore some nearby sites like the Sian Ka’an Biosphere and the Maya ruins at Coba, a much larger complex than the one in Tulum.

Where to Stay: Olas Tulum is a small B&B that has a very Tulum-like boho-chic atmosphere and attitude. A plus is that it is to the south of most of Tulum’s hotels—you can enjoy the quiet of the location for naps on the sand in the afternoon but when cocktail hour comes around it’s a short walk to Tulum’s other bars and restaurants.

Don’t Miss: Make sure to have at least one meal at Hartwood Tulum which helped lead Tulum’s transition from modest beach town to jet-setter destination. Chefs and owners Eric Werner and Mya Henry opened the restaurant in 2010 and it has made its way on to many “best-restaurant” lists thanks to dishes featuring farm-fresh produce from the Yucatan and seafood straight from the Caribbean in simple preparations that let the ingredients shine.

Country Living

Much of the Yucatan peninsula is dotted with haciendas that used to produce henequen (a fiber that is, in English, more commonly called sisal, after the port of Sisal where much of it was exported from). Sisal was essential to rope-making and huge fortunes were made growing the crop. The Mexican Revolution and, more importantly, the invention of nylon led to the bust of that boom though today many haciendas are enjoying second lives having been reborn as luxury hotels where you can spend days lounging by pools or visiting off-the-beaten path villages, convents, and Maya sites. You’ll fall asleep each night to the captivating sounds of the jungle wildlife at night.

Getting there: There are haciendas throughout the peninsula, though there tend to be more of them in the states of Yucatan and Campeche (on the northern and western sides of the peninsula—Quintana Roo, where Cancun is located, runs along its eastern side). You’ll want to rent a car if you intend to spend your days exploring the backroads, but most haciendas will happily arrange for transfers to their properties if you intend to spend your days relaxing on the grounds.

Chablé Yucatan

Where to Stay: Chablé Yucatan is the most luxurious of the reborn haciendas, though most accommodations there are in newly built free-standing casitas while the historic buildings house common areas, lounges, and restaurants. Hacienda Petac is an appealing smaller hacienda that is rented exclusively to one group at a time and can accommodate up to 14 guests. Marriott’s Luxury Collection includes five beautifully restored haciendas.

Don’t Miss: The Maya sites of Chichen Itza and Coba are world-famous, and the crowds at them are evidence of that. An advantage of a stay at a hacienda, however, is that it’s easier to visit some of the less-popular Maya sites. Uxmal, which is just over an hour south of Mérida, is one of the most magical of them. It is built in the so-called Puuc style which is known for being more decorative than other Maya styles with intricate carved geometric patterns and designs.

A City Escape

Mérida, the capital of the state of Yucatan (and the largest city on the Yucatan peninsula) has emerged in recent years as one of the most exciting cities in Mexico. It has long been known for its laidback pace and impressive collection of historic buildings spanning the 16^th to 19^th centuries (within Mexico, only Mexico City has a larger historic district). Now the city can also boast about its lively dining and shopping scene, supported by both a growing expat community and travelers who have discovered Mérida’s appeals.

Getting There: Mérida is roughly 3.5 hours from Cancun on a toll road. The colonial town of Valladolid and the Maya ruins at Chichen Itza are appealing stops en route. (It is also possible to fly to Mérida directly.)

Where to Stay: Mérida has an abundance of rental properties in historic homes that have been lovingly restored and you will want to check out the options on AirBnB and VRBO. If you prefer a hotel, the recently opened Wayam has a cool, contemporary style and also one of Mérida’s best new restaurants, Cuna, which serves delicious updated takes on Yucatecan cooking.

Don’t Miss: Mérida is not only a state capital but a culinary one too. It’s a place to sample both street food like the simple tacos served at stands at the Santiago Market (a small neighborhood market that is less intimidating than the central one) to the innovative Mexican cuisine of Picheta which overlooks Mérida’s cathedral and central square.

—John Newton, Founder, Signal Custom Content. (John previously worked as an editor at AFAR, Condé Nast Traveler, and Travel+Leisure and has written travel stories for many other publications and websites.)

As we dip our toes back into travel after a year of social distancing, it may feel hard to decide where to go and what to do first. Does a beach vacation sound most appealing or would you prefer an urban getaway focused on shopping, dining, and culture? Perhaps an escape to the country and days of waking to birdsong, dining on farm fresh meals, and exploring small towns is the trip you are dreaming of.

Mexico’s Yucatan Peninsula makes the process of picking a destination easier, as you can choose from all three of these holiday options in one place. It also offers the convenience of flying into and out of Cancun, with flights from more than a dozen American hubs. After you land, you just have to decide whether to drive south, to the beaches along the Riviera Maya; west, to the lively and charming capital of the state of Yucatan, Mérida; or into the countryside, for a stay at a sprawling hacienda reborn as a luxury hotel.

Escape to the Seashore

With its dramatic Maya ruins sitting atop a bluff overlooking the Caribbean and its small resorts strung along the sea, it’s not surprising that Tulum has become a favorite of those travelers looking for beach time in the winter but who aren’t interested in the mega-resorts of Cancun.

The plus of Tulum’s emergence as a destination has been the opening of new hotels and restaurants that have transformed what was once a sleepy backpacker destination into a decidedly stylish one.

Getting There: From Cancun it’s a straight shot south on a well-maintained highway. If you are driving, expect the journey to take between 90 minutes to two hours. There are also buses and shuttles, though renting a vehicle will give you the freedom to explore some nearby sites like the Sian Ka’an Biosphere and the Maya ruins at Coba, a much larger complex than the one in Tulum.

Where to Stay: Olas Tulum is a small B&B that has a very Tulum-like boho-chic atmosphere and attitude. A plus is that it is to the south of most of Tulum’s hotels—you can enjoy the quiet of the location for naps on the sand in the afternoon but when cocktail hour comes around it’s a short walk to Tulum’s other bars and restaurants.

Don’t Miss: Make sure to have at least one meal at Hartwood Tulum which helped lead Tulum’s transition from modest beach town to jet-setter destination. Chefs and owners Eric Werner and Mya Henry opened the restaurant in 2010 and it has made its way on to many “best-restaurant” lists thanks to dishes featuring farm-fresh produce from the Yucatan and seafood straight from the Caribbean in simple preparations that let the ingredients shine.

Country Living

Much of the Yucatan peninsula is dotted with haciendas that used to produce henequen (a fiber that is, in English, more commonly called sisal, after the port of Sisal where much of it was exported from). Sisal was essential to rope-making and huge fortunes were made growing the crop. The Mexican Revolution and, more importantly, the invention of nylon led to the bust of that boom though today many haciendas are enjoying second lives having been reborn as luxury hotels where you can spend days lounging by pools or visiting off-the-beaten path villages, convents, and Maya sites. You’ll fall asleep each night to the captivating sounds of the jungle wildlife at night.

Getting there: There are haciendas throughout the peninsula, though there tend to be more of them in the states of Yucatan and Campeche (on the northern and western sides of the peninsula—Quintana Roo, where Cancun is located, runs along its eastern side). You’ll want to rent a car if you intend to spend your days exploring the backroads, but most haciendas will happily arrange for transfers to their properties if you intend to spend your days relaxing on the grounds.

Chablé Yucatan

Where to Stay: Chablé Yucatan is the most luxurious of the reborn haciendas, though most accommodations there are in newly built free-standing casitas while the historic buildings house common areas, lounges, and restaurants. Hacienda Petac is an appealing smaller hacienda that is rented exclusively to one group at a time and can accommodate up to 14 guests. Marriott’s Luxury Collection includes five beautifully restored haciendas.

Don’t Miss: The Maya sites of Chichen Itza and Coba are world-famous, and the crowds at them are evidence of that. An advantage of a stay at a hacienda, however, is that it’s easier to visit some of the less-popular Maya sites. Uxmal, which is just over an hour south of Mérida, is one of the most magical of them. It is built in the so-called Puuc style which is known for being more decorative than other Maya styles with intricate carved geometric patterns and designs.

A City Escape

Mérida, the capital of the state of Yucatan (and the largest city on the Yucatan peninsula) has emerged in recent years as one of the most exciting cities in Mexico. It has long been known for its laidback pace and impressive collection of historic buildings spanning the 16^th to 19^th centuries (within Mexico, only Mexico City has a larger historic district). Now the city can also boast about its lively dining and shopping scene, supported by both a growing expat community and travelers who have discovered Mérida’s appeals.

Getting There: Mérida is roughly 3.5 hours from Cancun on a toll road. The colonial town of Valladolid and the Maya ruins at Chichen Itza are appealing stops en route. (It is also possible to fly to Mérida directly.)

Where to Stay: Mérida has an abundance of rental properties in historic homes that have been lovingly restored and you will want to check out the options on AirBnB and VRBO. If you prefer a hotel, the recently opened Wayam has a cool, contemporary style and also one of Mérida’s best new restaurants, Cuna, which serves delicious updated takes on Yucatecan cooking.

Don’t Miss: Mérida is not only a state capital but a culinary one too. It’s a place to sample both street food like the simple tacos served at stands at the Santiago Market (a small neighborhood market that is less intimidating than the central one) to the innovative Mexican cuisine of Picheta which overlooks Mérida’s cathedral and central square.

—John Newton, Founder, Signal Custom Content. (John previously worked as an editor at AFAR, Condé Nast Traveler, and Travel+Leisure and has written travel stories for many other publications and websites.)

According to the National Oceanic and Atmospheric Organization (NOAA), the El Niño that is shaping up continues to intensify and is likely to be one of the strongest on record by the time it peaks this winter.

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While San Francisco may have become too expensive to live in, it is still relatively affordable to visit. Unlike New York City’s hotel scene, which seems to grow and grow, with trendy newcomers stealing the show, many of San Francisco’s top places to stay are the same properties they have always been—albeit some minor name changes.

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