TomFlies.com is an NYC-based, new-concept travel agency that aims to provide several essential aspects of travel that may have been overlooked throughout the years. Not selling exaggerated experiences, but rather leading their clients to genuine discovery is a key goal at the new age travel agency. We asked their Lead Flights Analyst, Adam Kwan some questions about the future of travel and how TomFlies.com plans to be a part of it. Here is what he had to say.

Q.It appeared for a while that the Internet (and D.I.Y. booking) would deal a major blow to travel agencies, however they have actually seen a strong resurgence in recent years. Why is this and how does the pandemic factor in?

A.What we try to do for each one of our clients is to identify where we can add value above and beyond the services they can book themselves. Whether it be monetary value from negotiated rates or service-oriented benefits such as expertise and personal vetting of providers and vendors, we think this goes a long way in showing clientele the benefits of booking with us.

People nowadays are inundated with what are essentially cookie cutter options that provide instant gratification. Just go on Amazon and you’re a couple clicks away from getting whatever you want, shipped straight to you from a warehouse containing hundreds of the same whatever-you-wants. We believe that this type of standardized mass merchandising is not befitting of people’s travel needs. People don’t buy vacations as nonchalantly as they do household goods. They want to be sure that they will get the best experience and best value for their travel. Especially since, for many people, a vacation is a significant expense relatively.

Right now, travelling in a pandemic-stricken world, people are more nervous than ever. Their confidence has been shaken and many people are unsure what will await them when they exit their plane. Making sure that people are confident that their travel will go off without a hitch has always been one of our main goals, so we view travel consultants as more beneficial than ever. There is a deluge of information out there with each country having different regulations. The last thing someone wants to do is spend their hard-earned money on a trip, only to find out they cannot board the plane or leave quarantine during their stay. That’s where we step in, making sure that our clients are making completely informed decisions with confidence.

Q. Loyalty and rewards programs play a much larger role for airlines and hotels than meets the eye. Can you discuss how and why these programs are so vital for the travel industry, especially during the Covid-19 pandemic?

A. We see two main benefits to loyalty programs. The first is obvious—reducing customer churn and encouraging purchases with your company over your competitors; i.e. customer loyalty. The second benefit is liquidity through corporate partnerships.

Reducing customer churn (the rate at which customers stop buying your product over time) is important for every industry, but even more so in leisure travel where each individual customer may only purchase something once a year or less. It is tantamount that a travel company remains prominently in view of their clientele. Regular newsletters, deals, and targeted ads help with this, but a loyalty program will take this a step further. Loyalty programs create a sense of investment in your clients and strongly encourage them to return to you for their travel needs. There have been many detailed studies done on the psychological effects of loyalty programs, but the benefits are essentially the following:

• Goal Anticipation – Creating something for your client to work for. By giving them a concrete goal and a way for them to track their progress towards that goal, people will be strongly motivated to complete that goal; i.e. purchase more. Not only that, but customers will invest more to complete the goal the closer they are to achieving it.
• Positive Reinforcement – Encouraging customers to stick with you by giving them rewards is an obvious example of positive reinforcement. But just as important is the converse. Not only are you encouraging people to purchase through your company, but you also create a sense of “lost value” when they book with your competitors. Studies have shown that people generally tend toward being risk-averse when faced with a value-loss proposition.
• Creating a sense of exclusivity – Simply put, people like being in exclusive groups and feeling unique and appreciated. Top-tiers of loyalty programs offer this prestige. If you make JetBlue Mosaic, you’re going to feel pretty good being the first one on the plane.

The second main benefit is more simply explained. Airlines and hotels will create liquidity by selling their points to corporate partners. When Chase or American Express offer their cardholders point exchanges or deals with specific travel partners, that likely means the bank has purchased points in bulk from the travel provider. This accounts for a surprisingly significant portion of the liquidity for several travel companies and is important in supporting daily operations and business development.

Both of these benefits are eminently important during the pandemic. When your clients are ready to travel again, you want to make sure they come back to you. And while traditional sales dry up, you want the extra liquidity from corporate points sales to keep things running.

Q. Should consumers be thinking any differently about their loyalty/rewards memberships during this period? Are there any tips or strategies you have for people who travel frequently and accrue a lot of points?  

A. There are a few tips and tricks we have for maximizing the value of your points, however more so in general rather than specifically during the pandemic.

First is to absolutely do your research. There’s no way of knowing if you’re getting a good value for your points unless you know the baseline value of them. For example, TrueBlue points are worth 1.1 cents each on average. I would only book flights with points where you meet or exceed that exchange rate. During COVID, we’d suggest to make sure that there is no expiration on your points and benefits, at least until you’re ready to travel again. If there is, ask the airline or hotel if they can extend the expiration for you.

Second is to shop around. Just because you have points with American Airlines doesn’t mean you can’t buy a British Airways ticket with them. Airlines have partners which often allow you to book the same exact flight through them. For example, Alaska Airlines offers many of the same flights operated by its partner American Airlines, however the flights usually cost fewer Alaska Airlines miles than AAdvantage Points. You can simply transfer your points from AA to Alaska and use them there for more value per point.

Q. What have been the most frequently asked questions by your clients during the pandemic and how are you advising them? 

A. Far and away the most asked question is whether a traveler will have to quarantine when they arrive at a destination or if they will have to take a COVID test before travelling. We’re keeping track of the ever-changing regulations for each of our most popular destinations so we can make sure all of our clients are fully informed.

Q. What destinations, US and international, do you expect to see the most interest in once virus fears subside and travel returns to pre-pandemic levels—or close? 

A. Hard to tell, but it’s between the Caribbean and the Mediterranean in our opinion. We’re already seeing a large uptick of interest in the Caribbean, especially for all-inclusive resort destinations like Cancun and Punta Cana. The amount of interest can only go up from here. We think that the private and comprehensive experience offered by all-inclusive resorts does add a sense of security for their guests. Knowing that everything you need is in an environment you’ve seen being sanitized goes a long way towards making people feel safe during a pandemic. They can have it all without having to go out into unfamiliar surroundings that may not be clean.

We also think people are just itching to head back to the Mediterranean, we know we are. Italy, Spain, Egypt, Israel, and Greece et al have always been some of our most requested destinations, and people miss those places more than ever now that travel is restricted.

Q.What is the single biggest reason to use a travel advisor?

A.Simply that the cost to benefit ratio is great. With our agency’s negotiated rates and worldwide reach, we can offer prices competitive with OTAs while also offering the added benefit of travel planning expertise and dedicated e-concierge services and support before, during, and after travel. Essentially, people will be able to pay roughly the same amount of money for their travel as if they booked it themselves, without actually having to do anything themselves.

Q.In just a few words, what is your philosophy at TomFlies.com?

A.“Always wander!”

See our full report on The State of Travel: 2021

Well-known as a chic, party-themed hotel, ME Cabo reopened in the fall of 2021 after a complete transformation. The weekend of the Day of the Dead, one of Mexico’s biggest holidays of the year was the rebirth of this popular destination. Drawing scores of bikini-clad, well-heeled travelers from the west coast, all over Mexico and a growing number from the rest of the United States, ME Cabo opened its doors again and is ready to impress after investing over $10 million in its total redesign. These are the five top reasons why the seaside ME Cabo resort should be on the bucket list for every Mexico-bound reveler.

The location

Within walking distance of town, this resort doubles down on the nightlife and fun-in-the-sun vibe. Not only are you in perfect view of the famous El Arco from much of the resort, but you can be shopping, “cheersing” or boating just minutes after leaving the hotel. It may be hard to pull yourself away from the resort’s own beautiful stretch of beach, oceanfront pool and bevy of highly celebrated restaurants though.

The resort sits at the southernmost tip of Mexico’s Baja Peninsula, and during the winter months, it is possible to see whales frolicking offshore. While the beaches are public, the resort does have a roped-off section with private chairs and umbrellas where guests can relax uninterrupted. The water is warm (this is Los Cabos’ only swimmable beach), and servers circle around to take orders from the nearby bar.

The party vibe

This is not the kind of place you come to for a quiet nap by the pool with cucumbers over your eyes. And the guest list here knows that. The upscale crowd here seeks out the party vibe making nightlife part of their daily routine, too. The rates here prohibit the Spring Break crowd from coming to the resort meaning it is ready and waiting for the often young, elite and chic crowds of Mexico City and Los Angeles.

As one of Meliá Hotels International’s brands, ME hotels are known globally for their sophisticated and fashionable party spirit. By the pool, dancers shimmy and shake from morning to night on pedestals as guests sip fruity cocktails or chilled Mexican beer. Clubby music emanates from speakers morning to night, and it is hard not to wake up in a good mood here. Even the hotel’s top suite has its own DJ booth for those that want to try their hand at mixing music. Poolside musicians perform throughout the day to entertain the crowd including jazz-style violinists and saxophonists.

A swim-up bar complements the roving pool servers, and visiting DJs often entertain at the beach club. The same thumping music continues in many of the bars and restaurants keeping the party mood alive throughout the day. It’s the kind of young and hip party place that is designed to impress.

This resort is not a mecca for conferences, but it does draw plenty of social events and weddings that take advantage of the beach club platform and pool area for parties.

Headline-worthy food and beverage

Rosa Negra, famed for its numerous dining outlets in Mexico, is at the helm of the food and beverage experience here. It is responsible for the four dining and drinking outlets here, each with a focus to serve Latin American flavors using local ingredients.

Confessions Skybar & Tapas serves light bites of mostly Spanish fare with a mix of meat, seafood and veggie options. Arrive before sunset to catch the beautiful views, but once the sun goes down, the lights turn up for a DJ-fueled party atmosphere with coastal breezes. Dress to impress up here.

Expect Thai, Chinese and Japanese fare at Funky Geisha while Mamazzita Mexican Soul serves three meals a day focused on traditional Mexican fare. Like the pool, musicians and entertainers perform throughout the space as guests dine on beautifully presented dishes. The Rosa Negra affiliation has brought tremendous buzz among foodies and from around the country to the resort. Don’t miss the fruit and grain bowls and chilaquiles at breakfast, which luckily serves until late.

At Taboo Beach Club, Mediterranean fare is the go-to option with everything from Greek-style rack of lamb to healthy platters of vegetables and chilled gazpacho. The outdoor setting is meant to feel like you’re at the beach on a Greek island or Turkish cafe.

The redesigned rooms

Perhaps the highlight of a stay here is the quiet spot you have to seek respite after a day partying by the pool or dancing on the beach. If you had stayed here before, you will hardly recognize the new look of the guest rooms. Polished tile floors and white-washed walls show off minimalist design with the occasional pops of color in the Mexican art and design pieces. Throughout the hotel, regional touches in Mexican art and design abound.

The bedding features chic, yet unpretentious, bespoke bedding with power and USB outlets on either side of the bed. I particularly like how the bed is positioned to maximize the window views in many rooms. Open-plan bathrooms continue the edgy design with vanities stocked with towels and C.O. Bigelow toiletries. Separate marble rain shower and water closet sections make the entire bathroom and dressing area feel more spacious. Built-in luggage racks above drawers are another well-thought-out touch.

Minibars (which the hotel calls “maxibars”) are stocked with regional Mexican products, but all rooms come with complimentary Evian bottled water. Suites add separate living room areas with day beds and Nespresso machines. There is a variety of suite types, some of which have outdoor whirlpools on the balcony and the most up-front-and-personal views of El Arco. Guests in the ME+ Suite enjoy a pre-reserved day bed at Taboo Beach Club each day of their stay.

The spa

 

With all of that partying, your body deserves a touch of pampering in between the ruckus. The spa is tucked away into a corner of the resort as if it were an afterthought, but once you pass through the changing rooms, you realize there is much more than meets the eye.

Grab a glass of chlorophyll water and head for the relaxation areas to feel the ocean breeze in the shade. Splashing waterfalls bring you into another world as you wait for your treatment. On the menu are facials, massages and medical treatments from a well-trained staff.

In addition to sauna and steam room areas, there’s also a modern fitness center with the latest workout equipment, stacks of towels and a fridge stocked with chilled bottled water. It’s clear that many of those parading around the pool have spent at least some time in the gym or spa. For most of us though, the views and food are what clinches the deal when considering a top resort for a trip to famous Cabo.