“Sustainable luxury.” “Eco-chic.” “In harmony with nature.” Hotel websites are full of green promises — and almost none of them come with proof. Some properties are doing genuinely impressive work: real certifications, published data, solar arrays, zero single-use plastic. Others slapped a leaf on the logo and called it a day. From the booking page, they look exactly the same.
The GLR Greenwash Detector is here to tell them apart. Enter any hotel or resort name and the app uses AI to audit its sustainability claims in real time — checking for third-party certifications like LEED, EarthCheck, and Green Key, published environmental data, and concrete practices with actual receipts. In seconds you’ll get a 1–10 Green Cred Score, plus a full breakdown of what’s verified, what’s claimed but unproven, and what’s pure vibes (our favorite section — every vague marketing phrase gets translated into plain English). And if you’re still on the fence? The Detector drafts a polite-but-pointed email you can send the hotel before you book, asking exactly the questions their marketing department hopes you won’t.
Because green should be something a hotel does, not something it says.
Free, fast, and available now in beta at GoodLifeReport.com.
Note: The Greenwash Detector App has a separate scroll bar.
